NIB – John Paul Young

A tactical ad for nib featuring brand ambassador Paul Harragon and a guest appearance from John Paul Young. The ad is designed to educate young Australians on the importance of taking out private health insurance to avoid paying the Government’s Lifetime Health Cover Loading in later years. Fittingly the ad is shot in the NSW country Town of Young, using local talent with John Paul Young’s iconic song Love is in the Air as the backing track.